When a user types in a keyword and presses enter, the search engine will dispatch crawlers to discover web pages.Ī web crawler, or bot, finds web pages (HTML files) on the internet and collects their discoveries into an index of URLs. Search engines are programs that take input from a user and find relevant information on the internet. The only information it collects is anonymized, aggregate data that can’t be used to trace individual identities. Search services usually make their money from targeted advertising revenue, but DuckDuckGo takes the fundamentals of online advertising in a direction that shields the user’s privacy, rather than compromising it.ĭuckDuckGo is a privacy-focused search engine.

DuckDuckGo delivers results based on aggregate and anonymous data, but it doesn’t collect anything that can be used to identify individual users.ĭuckDuckGo was designed to be a private alternative to Google, Bing and other search engines.

The DuckDuckGo search service produces ads based on keywords instead of profiles of collected user data, unlike other websites.

Because DuckDuckGo offers a private search experience, it doesn’t personalize your search results.

Most search engines will collect some of your personal information in order to deliver personalized search results, including your search history, IP address and other data. What is DuckDuckGo? The DuckDuckGo search engine is a privacy-based search service that doesn’t track your search history.

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